What Actually Makes a Listing Stand Out in 2026
The playbook for selling a home has changed fast. Buyers have more options, more leverage, and they are using it. Active housing inventory rose more than 16% year-over-year in 2025 — one of the largest annual increases since the pandemic-era crunch.1 At the same time, 62% of homebuyers in 2025 paid below the original list price, the highest share since 2019, with the average discount hitting 7.9%, the biggest in over a decade.2 What does that mean for sellers? It means the days of putting a home on the MLS, snapping...
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